Chethan Kumar B S

Recent Projects

Customer Support Simplified

A case study on in-house help desk build that streamlined workflows, and drove 22% boost in productivity.

View Case Study

Perfecting B2B Digital Onboarding

Automation and data led insights doubled onboarding, halved onboarding time and drove 6.8% MoM growth

View Case Study

Elevate - Influencer App

A case study on freelance job and program discovery features for influencers

Take a Sneak Peek

Built and mentored a 6-member UX team, set up growth paths, and encouraged a culture of learning and ownership.

View Showcase

Leadership & Impact

Built and mentored a 6-member UX team, set up growth paths, and encouraged a culture of learning and ownership.

Led improvements and tokenization of the Clay Design System. Promoted reusable components, reducing overall development effort by 30%.

Worked closely with product and business teams to shape the roadmap and drive key initiatives.

Led new features and redesigns that improved business metrics - revenue growth โ†‘7%, productivity โ†‘23%, adoption โ†‘18%.

Testimonials

Jatin Kakkar

CPO @ Infra.Market

Even on tight schedules, his team consistently delivered clean, wellโ€‘thoughtโ€‘out designs that fit the brief and performed well for our users.If you need a design leader who combines genuine user empathy with reliable execution, Chethan is someone I highly recommend.

Ranjana

GPM @ Infra.Market

What I particularly valued was his ability to balance creativity with practicality. He fostered good design practices that aligned seamlessly with product strategy, ensuring that every design decision was not only aesthetically sound but also drove measurable business outcomes.

Ranjana

Product Design @ Infra.Market

Chethan also leads by doing, heโ€™s not someone who just gives instructions and steps back. Heโ€™s involved, hands on when needed, and always pushing for better outcomes. The work always felt more focused and well thought out with him around, and the team became stronger because of the way he led.

Elton Dโ€™Souza

UX Research @ Narayana One Health

As a lead UX designer, he brought immense energy that lifted everyone around him. Chethanโ€™s knack for leading a team is unmatchedโ€”he knows how to inspire and support designers under him, bringing out their best. Having worked closely with him, I know heโ€™ll be an incredible asset to any team lucky enough to have him.

Khushi Singh

Product Design @ Infra.Market

Chethan has been one of the most impactful mentors in my design journey. As a design lead, he created an environment where learning, feedback, and growth felt natural. His attention to detail, strong UX instincts, and collaborative approach taught me how to approach design with both clarity and empathy.

Viditha Mahesheka

Product Design @ Infra.Market

One of the most significant changes for me was in how I used Figma. Chethan taught me how to develop with components and variables in a more scalable, system-driven way. He brought order to the confusion and directed me how to plan for flexibility and consistency.

Letโ€™s Talk

Looking for a design leader to scale your next big product ?

shivchethan@gmail.com

Chethan Kumar B S

Recent Projects

Perfecting B2B Digital Onboarding

Automation and data led insights doubled onboarding, halved onboarding time and drove 6.8% MoM growth

View Case Study

Customer Support Simplified

A case study on in-house help desk build that streamlined workflows, and drove 22% boost in productivity.

View Case Study

Elevate - Influencer App

A case study on freelance job and program discovery features for influencers

Take a Sneak Peek

40+ projects, countless learnings โ€” see the story unfold.

View Showcase

Leadership & Impact

Built and mentored a 9-member UX team, set up growth paths, and encouraged a culture of learning and ownership.

Led improvements and tokenization of the Clay Design System. Promoted reusable components, reducing overall development effort by 30%.

Worked closely with product and business teams to shape the roadmap and drive key initiatives.

Led new features and redesigns that improved business metrics - revenue growth โ†‘7%, productivity โ†‘23%, adoption โ†‘18%.

Testimonials

Jatin Kakkar

CPO @ Infra.Market

Even on tight schedules, his team consistently delivered clean, wellโ€‘thoughtโ€‘out designs that fit the brief and performed well for our users.If you need a design leader who combines genuine user empathy with reliable execution, Chethan is someone I highly recommend.

Kaushallendra Kumar

GPM @ Infra.Market

What I particularly valued was his ability to balance creativity with practicality. He fostered good design practices that aligned seamlessly with product strategy, ensuring that every design decision was not only aesthetically sound but also drove measurable business outcomes.

Ranjana

Product Design @ Infra.Market

Chethan also leads by doing, heโ€™s not someone who just gives instructions and steps back. Heโ€™s involved, hands on when needed, and always pushing for better outcomes. The work always felt more focused and well thought out with him around, and the team became stronger because of the way he led.

Elton Dโ€™Souza

UX Research @ Narayana One Health

As a lead UX designer, he brought immense energy that lifted everyone around him. Chethanโ€™s knack for leading a team is unmatchedโ€”he knows how to inspire and support designers under him, bringing out their best. Having worked closely with him, I know heโ€™ll be an incredible asset to any team lucky enough to have him.

Khushi Singh

Product Design @ Infra.Market

Chethan has been one of the most impactful mentors in my design journey. As a design lead, he created an environment where learning, feedback, and growth felt natural. His attention to detail, strong UX instincts, and collaborative approach taught me how to approach design with both clarity and empathy.

Viditha Mahesheka

Product Design @ Infra.Market

One of the most significant changes for me was in how I used Figma. Chethan taught me how to develop with components and variables in a more scalable, system-driven way. He brought order to the confusion and directed me how to plan for flexibility and consistency.

Letโ€™s Talk

Looking for a design leader to scale your next big product ?

shivchethan@gmail.com